It all started at eFounders: Briq was an internal token system that we hacked as a quick way to give each other a kudos and build team spirit in the fast-paced environment of our studio. But the problem we were solving turned out to be broader, and impacted companies far and wide.
For companies to build their culture, turn it into a competitive advantage, and drive performance, they would need a simple way to trigger actions in line with that culture. Briq was first released as a Slack app to do just that. And grew from there.
Briq had long been a cornerstone of our culture at eFounders. And it rapidly became the foundation for the culture of companies around the world.
Briq started as an internal token system for eFounders and our startups. But with an increasing desire to capitalize on company culture to drive engagement and performance, Briq was launched as an independent project in 2018.
A two-time entrepreneur with a strong 10+years expertise in tech and product development, Laurent joined eFounders in 2016 before launching Briq as part of our 2018 batch of startups.
People enthusiastic with a strong background in entrepreneurship & HR strategy, Charlène joined Briq to launch the adventure for real and bring the product to market fit.
With an impressive track record in B2B sales for big organizations, Jérémie was the perfect fit to complete the founding team and bring Briq to the next level.